Bill has spent the last 7 years testing and writing about business software — from email marketing platforms to project management tools — for agencies and small SaaS teams trying to figure out what's actually worth paying for. Before that, he worked in-house running content and marketing ops, which is where he first started getting frustrated with reviews that were clearly written by someone who'd never opened the product. He runs every tool through real client work before writing a word about it, and he's the one who insisted this site never publish a "best of" list without a full review behind each entry first.
Focus area: Marketing, automation & workflow tools
